Will a competitor end up on my card?
No. Each card has 16 slots total — 8 per side — and we enforce category exclusivity: one plumber per card, one HVAC company per card, one pizza place per card. You're never sharing the card with someone fighting for the same customer.
Does direct mail actually work in 2026?
Better than ever. The 2025 ANA/DMA Response Rate Report shows direct mail averages a 4.4% response rate — 37 times higher than email's 0.12%. House-list direct mail delivers 161% ROI, the highest of any paid marketing channel measured. As digital ad fatigue grows and inboxes get more crowded, the physical mailbox has gotten quieter and more valuable. 84% of marketers in Lob's 2025 State of Direct Mail report agree direct mail provides the highest ROI of any channel they use. The data is decisive.
How do I track if it's working?
Put a unique phone number, a QR code, or a promo code on your ad. When a customer calls that number or mentions that code, you know they came from the postcard. Simple and bulletproof. We can recommend tracking tools if you don't have one.
What if I don't have artwork or a logo?
We design your slot for you as part of the package — headline, offer, contact info, and a clean layout that fits your brand. You don't need to come with anything but a phone number and what you want to say.
When will my first card go out?
Usually within 30–90 days of reserving your slot. The exact timing depends on how quickly we fill the other slots in your neighborhood and lock in your category. We'll confirm your drop date as soon as the card is full.
Why is shared mail more effective than going alone?
Three reasons. First — cost. A solo 5,000-piece mailing runs $2,000+ all-in. Sharing a card with fifteen other local businesses cuts your per-household cost to just 10¢. Second — context. Your ad sits next to other trusted local businesses, which lifts perceived legitimacy. People keep cards that have multiple useful businesses on them. They throw out single-business mailers. Third — and most important — these mailers are highly targeted and neighborhood-specific. They don't read as ads. They read as a neighborhood bulletin: "here are the businesses in your area worth knowing about." That framing alone is worth more than any clever headline you could put on a solo postcard.
